Linguistic means of reflecting gender-related changes in modern society (exemplified by English-language newspapers advertisements)

Language means play a crucial role in the shaping stereotypes within cultural groups. The present study addresses issues of gender neutralization English-language advertising and newspaper texts. paper investigates linguistic involved creation genderneutral analysis gender-unmarked texts was conducted on material from rubrics "Lifestyle", "Health", "Sports", "Culture" Guardian edition. As result study, authors conclude that main features gender-neutral are absence lexical units would refer to male or female; use scientific terms, numbers description goods; imperative sentences. Gender occurs due impersonal sentences, defining pronouns euphemisms. is relatively new trend has huge impact language modern